Performance Overview
Key metrics and campaign performance at a glance
Campaign Data
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Overview
Insights & Highlights
Total Summary
With App Installs
Conversion Funnel
How to interpret: Shows user journey drop-off at each stage. Wider bars = more users retained. Large drops between stages indicate friction points.
Conversions Breakdown
Distribution of all conversion events: engagements, clicks, landing page views, app installs, reactions, and more.
Key Insights
Auto-generated insights based on your campaign data patterns.
Spend by Ad Set
Distribution of total spend across different ad sets.
Spend & Engagement
Daily Spend Over Time
Shows total ad spend per day in USD. Helps identify spending patterns, peak days, and budget pacing over the campaign period.
Engagement Trend (Impressions, Clicks & Installs)
Blue = impressions, Purple = clicks, Green = app installs. Track engagement trends over time across all metrics.
Cumulative Spend Tracker
How to interpret: Shows cumulative budget consumed over time. Steeper slope = faster spending. Flat periods = paused or low-budget days. Use to track total investment and predict when budget will be exhausted. Sudden jumps may indicate campaign scaling or bid increases.
Monthly Performance Comparison
How to interpret: Blue = spend, Green = installs, Orange dashed = CPI. Ideal trend: installs rising while CPI falls. Parallel lines suggest stable efficiency.
Campaign Analysis
Campaign Performance (Total Spend by Campaign)
Horizontal bar chart showing total spend per campaign. Campaigns are sorted by spend amount. Helps identify top-performing and highest-budget campaigns.
Ad Set Comparison (Spend vs Clicks)
Compares total spend (dark blue) and total clicks (light blue) across different ad sets. Helps identify which targeting audiences are most cost-effective.
Performance by Objective
Compares performance across different campaign objectives: App Installs, Lead Generation, and Traffic campaigns.
Performance by Call-to-Action
Compare how different call-to-action buttons perform. Helps optimize which CTA to use for better engagement.
Budget Status
Shows daily budget utilization for each campaign. Progress bar indicates percentage of daily budget spent. Shows remaining budget in USD.
Performance Trends
Performance by Day of Week
How to interpret: Bars = spend, Line = CTR. Best days have high CTR with reasonable spend. Consider increasing budget on high-CTR days. Low CTR days may indicate audience is less engaged. Use for ad scheduling: allocate more budget to high-performing days, reduce spend on underperforming days.
Weekly Performance Trend
Week-over-week comparison of spend and app installs. Shows campaign momentum and helps identify trends over time.