Ad Performance

Creative analysis and efficiency metrics

Top Performers

Best performing ads across key metrics: highest CTR, lowest CPI (most efficient acquisition), and most clicks.

Ad Creatives Gallery

All Ads with Spend (0 ads)

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Gallery of all ads that have recorded spend. Click any ad to see detailed performance metrics including Campaign, Ad Set, and Ad IDs, plus full ad copy.

Efficiency Metrics

Efficiency Score (CTR vs CPC)

How to interpret: X-axis = CPC (cost per click), Y-axis = CTR (click-through rate). Top-left = best (high engagement, low cost). Bottom-right = worst (low engagement, high cost). Bubble size = spend. Look for ad sets in top-left quadrant to scale, consider pausing bottom-right performers.

Ad Set Comparison Radar

How to interpret: Each colored shape represents an ad set. Larger area = better overall performance. Points closer to outer edge = stronger in that metric. Compare shapes: a balanced pentagon is ideal. Spiky shapes indicate strengths/weaknesses. Use to identify which ad sets excel in specific areas.

Engagement & Health

Social Engagement

How to interpret: Shows organic engagement beyond clicks. Reactions = likes, loves, etc. Comments = user discussions. Saves = users saving for later. High engagement indicates resonating content.

Ad Fatigue Monitor

How to interpret: Frequency = avg times same user sees ad. >1.5 = caution, >2.0 = high fatigue risk. High frequency can lead to ad blindness and wasted spend. Consider refreshing creatives.