Overview
Insights & Highlights
Total Summary
With App Installs
Top Performers
Best performing ads across key metrics: highest CTR, lowest CPI (most efficient acquisition), and most clicks.
Key Insights
Auto-generated insights based on your campaign data patterns.
Spend by Ad Set
Distribution of total spend across different ad sets.
Performance Analysis
By Clicks
Based on CTR & Clicks. Stars (⭐ high CTR + high clicks) = scale up. Efficient (💎 high CTR, fewer clicks) = great engagement rate. High Traffic (🚦 high clicks, low CTR) = optimize creatives. Sleepers (😴 low both) = pause or refresh.
By App Installs
Only ads with installs. Stars (⭐ high installs + high clicks) = scale up. Efficient (💎 high installs, fewer clicks) = great conversion rate. High Traffic (🚦 high clicks, low installs) = improve conversion. Sleepers (😴 low both) = pause or refresh.
Spend & Engagement
Daily Spend Over Time
Shows total ad spend per day in USD. Helps identify spending patterns, peak days, and budget pacing over the campaign period.
Engagement Trend (Impressions, Clicks & Installs)
Blue = impressions, Purple = clicks, Green = app installs. Track engagement trends over time across all metrics.
Cumulative Spend Tracker
How to interpret: Shows cumulative budget consumed over time. Steeper slope = faster spending. Flat periods = paused or low-budget days. Use to track total investment and predict when budget will be exhausted. Sudden jumps may indicate campaign scaling or bid increases.
Campaign Analysis
Campaign Performance (Total Spend by Campaign)
Horizontal bar chart showing total spend per campaign. Campaigns are sorted by spend amount. Helps identify top-performing and highest-budget campaigns.
Ad Set Comparison (Spend vs Clicks)
Compares total spend (dark blue) and total clicks (light blue) across different ad sets. Helps identify which targeting audiences are most cost-effective.
Performance by Objective
Compares performance across different campaign objectives: App Installs, Lead Generation, and Traffic campaigns.
Performance by Call-to-Action
Compare how different call-to-action buttons perform. Helps optimize which CTA to use for better engagement.
Ad Set Comparison Radar
How to interpret: Each colored shape represents an ad set. Larger area = better overall performance. Points closer to outer edge = stronger in that metric. Compare shapes: a balanced pentagon is ideal. Spiky shapes indicate strengths/weaknesses. Use to identify which ad sets excel in specific areas.
Performance Trends
Performance by Day of Week
How to interpret: Bars = spend, Line = CTR. Best days have high CTR with reasonable spend. Consider increasing budget on high-CTR days. Low CTR days may indicate audience is less engaged. Use for ad scheduling: allocate more budget to high-performing days, reduce spend on underperforming days.
Weekly Performance Trend
Week-over-week comparison of spend and app installs. Shows campaign momentum and helps identify trends over time.
Monthly Performance Comparison
How to interpret: Blue = spend, Green = installs, Orange dashed = CPI. Ideal trend: installs rising while CPI falls. Parallel lines suggest stable efficiency.
Efficiency Metrics
Cost Per Install (CPI) Trend
How to interpret: CPI = App Install campaign spend ÷ Installs. Lower = better. Downward trend = improving efficiency. Spikes indicate days with poor conversion.
Efficiency Score (CTR vs CPC)
How to interpret: X-axis = CPC (cost per click), Y-axis = CTR (click-through rate). Top-left = best (high engagement, low cost). Bottom-right = worst (low engagement, high cost). Bubble size = spend. Look for ad sets in top-left quadrant to scale, consider pausing bottom-right performers.
CTR Trend Over Time
How to interpret: CTR = (Clicks ÷ Impressions) × 100. Higher = better. Above 2% = excellent, 1-2% = good, below 1% = needs improvement. Declining trend = ad fatigue, refresh creatives. Compare peaks/valleys to identify what's working. Sudden drops may indicate audience saturation.
Ad Set Efficiency Comparison
How to interpret: Compare ad sets side-by-side. Lower costs = more efficient. CPC: cost to get one click. CPI: cost to acquire one install. Cost/LPV: cost per landing page view. Green = best performer in that metric. High CPI with low CPC may indicate landing page issues. Use to identify which audiences convert most cost-effectively.
Conversions & Funnel
Conversion Funnel
How to interpret: Shows user journey drop-off at each stage. Wider bars = more users retained. Large drops between stages indicate friction points. Impressions→Clicks drop: improve ad creative. Clicks→LPV drop: improve landing page load speed or relevance. Target: minimize drop-off percentages at each stage.
Conversions Breakdown
Distribution of all conversion events: engagements, clicks, landing page views, app installs, reactions, and more.
Budget Status
Shows daily budget utilization for each campaign. Progress bar indicates percentage of daily budget spent. Shows remaining budget in USD.
Engagement & Health
Social Engagement
How to interpret: Shows organic engagement beyond clicks. Reactions = likes, loves, etc. Comments = user discussions. Saves = users saving for later. High engagement indicates resonating content.
Ad Fatigue Monitor
How to interpret: Frequency = avg times same user sees ad. >1.5 = caution, >2.0 = high fatigue risk. High frequency can lead to ad blindness and wasted spend. Consider refreshing creatives.
Ad Creatives Gallery
All Ads with Spend (0 ads)
Sort:
Gallery of all ads that have recorded spend. Click any ad to see detailed performance metrics including Campaign, Ad Set, and Ad IDs, plus full ad copy.